Sunday, October 23, 2016


Last week there was an event by KidZania Kuala Lumpur. This is fun indoor place for the children. KidZania Kuala Lumpur, the award-winning indoor themed learning centre, announces Fipper Marketing Sdn Bhd as the newest member of its circle of forward thinking industry partners.

Supporting KidZania Kuala Lumpur’s unique approach to inculcating life skills learning in children, the partnership with Fipper will see the addition of the ‘Fipper Slipper Workshop’ to KidZania’s child-friendly cityscape. The establishment will enable children to participate in a fresh variety of profession based role-play activities designed to expose them to product design and basic innovation.

At the Fipper establishment, children will be able to experience the work of a Slipper Maker and Retail Manager. The former role will educate children on the basic construction of slippers and instances where materials and tools can be used to improve the product, while those in the role of the latter will experience the importance of attentiveness and product knowledge in servicing and managing customers.

KidZania Kuala Lumpur offers over 100 profession related role-playing activities spread across 60 various city establishments that encourage children to practice adaptive and positive behavior that will help to groom them to handle the demands and challenges of everyday life. KidZania Kuala Lumpur is also an official co-curricular partner to the Malaysian Ministry of Education.

“At KidZania Kuala Lumpur, we are dedicated to our ‘Learn Life Today’ value proposition, which places emphasis on life skills development in children. With the establishment of Fipper within KidZania Kuala Lumpur, we are thrilled to be able to present to kids the opportunity to view innovation, not simply as the development of an entirely new product; but innovation as the recreation of novelty in everyday items,” said Susanah Abdul Rani, Governor of KidZania Kuala Lumpur and Singapore who commemorated the event with the symbolic presentation of ‘keys’ to the city to its new partner.

“One myth about innovation is that it is all about new products. That is not necessarily so, and the success of Fipper Slippers is a testament to that. We’ve taken the everyday slipper and modernised it to be relevant to current trends and needs. I am confident that the establishment of Fipper Slipper Workshop in Kidzania Kuala Lumpur, will provide the platform to educate the young generation about the importance of innovative thinking and the possibilities of the future,” said Danny Goh, Director of Fipper Marketing Sdn Bhd.

Incorporated in 2008, Malaysian brand Fipper, has established itself as an industry leader in the rubber slipper business with outlets located across Malaysia, Australia, Indonesia, Hong Kong, Singapore, Mauritius, Cambodia, Vietnam, Europe and USA. Fipper sets itself apart from other slipper manufacturers by focusing efforts in the design and innovation of its products, producing highly popular slippers that are not only trendy but environmentally responsible. All Fipper products are biodegradable, anti-bacterial, BPA Free.

For more information, visit or call the KidZania CareLine at 1300 88 KIDZ (5439) or get connected with KidZania on Facebook at

Tuesday, October 18, 2016

The Stroke Games – A First In Malaysia By The National Stroke Association of Malaysia (NASAM)

(From left) Mrs Janet Yeo, Founding Chairperson for NASAM and YABhg Toh Puan Dato' Seri Hajjah Dr Aishah Ong, NASAM's Patron, unveils the official logo for The Stroke Games
My son's ex-classmate's dad has stroke few years back. I am hoping to share this article with her family too. The last I spoke with her mom was many months back.

The National Stroke Association of Malaysia (NASAM) is organising the first ever Stroke Games in conjunction with its 20th anniversary celebration. To be held on March 4, 2017, the event is specially designed so that stroke survivors can participate in various sports within the scope of their abilities.

This pioneering initiative will showcase the remarkable abilities and the possibilities of life after a crippling stroke. It captures the strong, innovative spirit of NASAM and upholds the organisation’s motto that ‘there is life after stroke’.
A fun and interactive preview of The Stroke Games demonstrated by the stroke survivors at NASAM Headquarters during the briefing session.

“The Stroke Games is born out of the belief that sports and playing games heal the brain,” said Founder Chairman of NASAM, Janet Yeo, a stroke survivor herself. “It will provide a platform for stroke survivors to overcome challenges and inspire them to compete with one another in a spirit of sportsmanship and camaraderie.

“After a stroke, appropriate and aggressive rehabilitation is crucial,” emphasised Yeo. “Participating in a sport or games not only provides physical benefits but also contributes to improving cognition, body awareness and spatial orientation. In addition to the therapeutic benefits, playing games provide stress relief, builds team spirit and improves social skills.”

According to Yeo, the Stroke Games is pivotal to taking NASAM and its stroke survivors to new heights. “The Games is in tandem with NASAM’s mission to continue nurturing a new beginning for stroke survivors through holistic stroke-specific programmes. It is a reminder to our survivors and families never to give up. The event also showcases to our donors and the public that with motivation and dedicated support a stroke survivor is capable of amazing recovery. This will be an opportunity for them to see our stroke survivors as courageous champions and super heroes.”

The Stroke Games will be held at the Panasonic National Sports Complex in Shah Alam, and will see about 800 stroke survivors, family and friends from NASAM’s nine clubs nationwide coming together. There will be 34 sporting activities – eight individual and 26 group challenges. These include table tennis, darts, bowling, carrom, obstacle walk, baton relay, and basketball.

Each game has been carefully selected and modified, taking into consideration factors such as the abilities and stress levels of stroke survivors. “The sporting activities involved in the Stroke Games have been modified to be safe for stroke survivors,” added Qamer Iqbal Khan, NASAM’s Rehab Training and Development Head. “The degree of modification is based on the severity and impact of the stroke. For example, basketball shoots or throwing darts will be played standing as well as sitting on a chair. So whether you are in a wheelchair or walking independently, the experience will definitely be enjoyable, fun and at the same time aid recovery.”

To make the Stroke Games a reality NASAM is seeking contributions from organisations and individuals. The sponsorship can be in cash or in the form of specific items, including hotel accommodations for stroke survivors and their caregivers, t-shirts, trophies and transportation. In return sponsors will be featured on promotional materials such as t-shirts, caps, buntings and banners, and also on NASAM’s official website. All cash donations are tax exempt.

“We want the Stroke Games to be a point of pride for stroke survivors and for all Malaysians,” said Yeo during a media briefing at NASAM on Monday. “Our stroke survivors are ready to step out, put aside their challenges and demonstrate their inner strength and amazing abilities. We need your support to make their day spectacular.”

At the media briefing the Stroke Games logo was unveiled by the patron of NASAM, YABhg Toh Puan Dato’ Seri Hajjah Dr Aishah Ong. The logo, a torch with vibrant colours and design represents the stroke survivor’s rise to the challenges of 'life after stroke'. It denotes determination, inner strength, courage, hope and distinctly shows the final strides made to overcome the odds and emerge as champions.

The Stroke Games will culminate with NASAM’s 20th Anniversary dinner on Sunday, March 5 2017, at Geno Hotel, in Subang Jaya.

Thursday, October 6, 2016

Systema Launches Pre Teen Toothbrush

Systema, the No.1 toothbrush brand in Japan introduced its latest innovative product, the Systema Pre Teen 0.02mm toothbrush specially designed for every tween at its launch in SK Taman Megah. From left: Ms. Christina Yong (Marketing Director, Strategic Planning of Southern Lion Sdn Bhd) and Ms. Nazura Jalil (Marketing Manager – Oral Care of Southern Lion Sdn Bhd)

Can you recall your transitional experience from childhood to preteen-hood? Remember that one point in time where we lost our front milk teeth and had our peers teasing us? Did you dislike the idea of brushing your teeth due to painful and bleeding gums? These were some memories of growing up years. Being mommy of two boys, I know important of dental care as my sons need to visit the dentist every three months.

Pre-teens (8 – 12 years old) in general are most vulnerable during the development from being kids to teenagers. Having to face rapid changes physically, cognitively, emotionally, and socially, they begin to search for their own identity, independence, new experiences and peer acceptance at this stage. They also became more self-conscious of their physical appearance. Whilst parents and schools nowadays tend to focus more on children excelling in academic and extra-curricular activities, there never seem to be enough hours in the day to pay more attention to oral care.

Malaysians generally have very limited knowledge in terms of oral care needs and practices. During the crucial stage of mixed dentition (milk teeth giving way to development of permanent teeth), gums are tender, making brushing more painful. Many parents however, are unaware of this problem. As pre-teens have outgrown their kiddy toothbrush, they are given adults toothbrushes that may be too big with bristles that are too hard. The unsuitable toothbrush results in improper brushing and pre-teens suffer in silence from common dental problems such as bleeding or painful gum, cavities and bad breath which can impact their confidence and self-esteem.

As an oral care brand that truly understands their consumers, Systema, the No.1 toothbrush brand in Japan introduced an innovative solution with its latest product, Systema Pre Teen 0.02mm toothbrush that is designed for pre-teens especially between the age of 8 to 12 years old. Held at SK Taman Megah today, the launch of Systema Pre Teen 0.02mm toothbrush was witnessed by over 300 students and teachers.

Systema teamed up with Geng UPSR to encourage good oral care habits and confidence building amongst all tweens in Malaysia through Systema Pre Teen 0.02mm toothbrush. From left: Adnan (Wafiy), Hud (Sheik Baseer), Ms. Christina Yoong (Marketing Director, Strategic Planning of Southern Lion Sdn Bhd), Ms. Nazura Jalil (Marketing Manager – Oral Care of Southern Lion Sdn Bhd), Mei Yee (Elyn Leong) and Dina (Erissa)

Marketing Manager – Oral Care of Southern Lion Sdn Bhd, Ms. Nazura Jalil shared, “As the market leader in tapered-bristle toothbrush segment, we are simply thrilled with the idea of reaching out to new group of consumers and being able to make a difference to their lives with this new innovative solution! Through focus group interviews conducted with mothers and their children, we are backed by strong consumer insights that led us to design a toothbrush that meets the Malaysian pre-teens’ requirements.”

“Maintaining Systema’s unique 0.02mm tapered bristles, Systema Pre Teen 0.02mm toothbrush is further enhanced with ultra-soft bristles that are much gentler to tender gum as the permanent teeth are erupting. Because the children have a mixture of milk and permanent teeth, the bristles are arranged to be bi-level to clean the uneven teeth surface more effectively. Compared to ordinary toothbrushes, the features of Systema

Pre Teen 0.02mm toothbrush enable the children to remove plaque 40% better in between teeth where cavities often starts and 9 times better along gum lines to prevent gum problem or gingivitis. All these cleaning effectiveness are delivered whilst being 3x gentler on teeth and gums. The children can now have better control when brushing with the flexible handle and slip prevention grip. A rounded and compact head size with slim neck design fits the pre-teens’ mouths and helps to reach developing molars more effectively. The handles of myriad design and attractive packaging also add colour to their daily oral care routine,” Ms. Nazura adds.

Characters of popular children TV program, Geng UPSR, consisting of Hud, Adnan, Dina and Mei Yee presented a skit that highlights the many common oral care problems faced by tweens in real life. The entertaining performance was followed by a collaborative choral speaking performance with the team from SK Taman Megah. Guests at the event also had a sneak preview of Systema Pre Teen 0.02mm toothbrush’s new TVC starring the cast members of Geng UPSR aimed at educating guests on the importance of using the right toothbrush. To the delight of everyone present at the launch, all the students went home with a Systema Pre Teen 0.02mm toothbrush each, to kick off their journey of protecting healthy permanent teeth right from the start.
Much to the delight of parents and students who were at the launch, Geng UPSR took the stage with the students of SK Taman Megah for a spectacular collaborative choral speaking performance at the launch of Systema Pre Teen 0.02mm toothbrush.
Also present at the launch was Southern Lion Sdn Bhd’s Marketing Director, Strategic Planning, Ms. Christina Yong who shared, “Guided by our parent company, Lion Corporation Japan’s which have over 120 years’ innovation in oral care and the aim to promote healthy teeth for life by having the right toothbrush for every mouths, Systema Pre Teen 0.02mm toothbrush is just like a good friend to them. Through the power of peer-to-peer influence, we hope to continue magnifying the awareness of brushing your teeth properly every day and encourage better oral care habits resulting in better oral health, which leads to confidence building amongst pre-teens in Malaysia.”

“Just like the impact of confidence building being exemplified by the choral speaking performance presented by students of SK Taman Megah and Geng UPSR, we are elated to be their companion along their growing up journey. With healthier teeth and nicer smiles, the pre-teens can be more confident!” Ms. Christina concludes.

Protecting permanent teeth right from the start, Systema Pre Teen 0.02mm toothbrush is now available in major hypermarkets, supermarkets and leading pharmacies nationwide, at the recommended consumer price of RM 7.10. For more information about Systema and Systema Pre Teen 0.02mm toothbrush, log on to